Since our partnership with Globetrotter began, we have made it our mission to showcase their unparalleled expertise in customer consultation. Globetrotter faced the challenge of positioning itself against pure online retailers and an increasingly competitive low-budget market.
Our task was to implement a data-driven approach focused on the most in-demand content to capture attention both organically and through paid campaigns.
The goal: to establish Globetrotter as the number one destination for outdoor equipment.
Our approach began with the implementation of our Confoex Framework: Consult, Focus, Execute. During an initial audit, we identified the areas with the greatest potential for optimization and focused on quick wins to establish a broader strategic foundation.
With a clear focus on the Consideration phase, we designed and produced creative content to increase purchase intent for strategically important product segments with high seasonal demand. This included developing a detailed creative concept, conducting a casting process, and overseeing content production through to the go-live phase.
The campaign, developed by our partner Lemundo, focuses on YouTube and forms the core of our paid initiatives. Through these efforts, we are able to increase Globetrotter’s visibility and engagement and position the brand as a leading name in outdoor equipment.
In Progress: Check Back Later!📈
