ZauberTopf
 X 
390°
ZauberTopf
 X 
390°
ZauberTopf
 X 
390°
ZauberTopf
 X 
390°

Redefining Community Engagement.

Passion Driven by Insights.

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Herausforderung

ZauberTopf, the world’s largest independent media brand for Thermomix®, was looking for new ways to further engage its community, expand its reach, and drive the growth of the ZauberTopf Club. The challenge was to create high-quality content that would not only inform but also inspire — with an authentic and relatable approach.

Strategie & Umsetzung

To increase community engagement, we partnered with ZauberTopf to develop a data-driven content strategy built around the brand’s strengths:

  • Authentic Communication: As a brand ambassador, Dési strengthened the emotional connection with the community and created a personal, trustworthy way of communicating.
  • Cross-Platform Content: From YouTube and Instagram to performance marketing, the content was specifically optimized for different channels to maximize reach and engagement.
  • Performance-Driven Scaling: Particularly successful content was further promoted through targeted paid campaigns with small budgets to increase organic reach.
  • SEO Optimization: Highly relevant evergreen videos helped ZauberTopf achieve top rankings in Google searches for relevant keywords.

Community Engagement: Through interactive formats, exclusive offers in the ZauberTopf Club, and close management of social media channels, the community was strengthened sustainably.

Ergebnisse

The collaboration between ZauberTopf and 390° delivered outstanding results:

  • 100,000 ZauberTopf Club subscriptions
  • 502,000 Instagram followers with 128 million annual views
  • 223,000 YouTube subscribers with 18 million annual views
  • More than 500,000 views on individual evergreen videos
  • Top positions in Google search results through a targeted content strategy
  • Efficient paid campaigns that effectively amplified top-performing organic content

The combination of authentic storytelling, strategic community management, and data-driven performance optimization made this collaboration a complete success.

ZauberTopf x 390° — A case that proves content marketing doesn’t just generate reach, but also builds genuine brand loyalty.

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