Since partnering with Globetrotter, we have embarked on a mission to highlight their unparalleled advisory expertise. Globetrotter faced the challenge of positioning themselves against pure online players and an increasingly competitive low-budget market. Our task was to implement a data-driven approach, focusing on the most in-demand content to generate attention both organically and through paid initiatives. The goal: to establish Globetrotter as the number one name in outdoor equipment.
Our approach began with the implementation of our Confoex Framework: Consult, Focus, Execute. Through an initial audit, we identified areas with the greatest potential for optimization and targeted quick wins to build a broader strategic foundation.
With a clear focus on the consideration phase, we designed and produced creative content aimed at boosting purchase intent for strategically important product segments with high seasonal demand. This involved crafting a detailed creative concept, conducting a casting process, and supervising the content creation up to the go-live stage.
The paid campaign, managed by our partners at Lemundo, centers around YouTube and forms the core of our paid initiative. Through these efforts, we are positioned to elevate Globetrotter's visibility and engagement, making them the leading name in outdoor equipment.
In the making: check back later! 📈
